Mattias Flodin named CMO of COLTENE

ALTSTÄTTEN, Switzerland: COLTENE has introduced the appointment of Mattias Flodin as leader advertising and marketing officer, efficient 1 November. Flodin, who brings in depth enjoy in advertising and marketing communications and product control, will lead COLTENE’s advertising and marketing efforts throughout all industry devices.

Flodin joins COLTENE from Neoss Workforce, the place he served as vice chairman of world advertising and marketing. His appointment displays COLTENE’s ongoing dedication to bettering its business plan and riding innovation. COLTENE, an international chief in dental consumables and small apparatus, is assured that Flodin’s management will play a pivotal position in supporting its venture of making improvements to dental care international.

His wealthy skilled background spans over 20 years and comprises key advertising and marketing roles at Envista Holdings and Nobel Biocare. Flodin’s experience in product launches and virtual transformation is anticipated to beef up COLTENE’s place within the dental marketplace.

In a LinkedIn put up, Flodin expressed his enthusiasm for the brand new position: “I’m honoured to be a part of a phenomenal crew and sit up for contributing to the corporate’s imaginative and prescient of empowering dentists with cutting edge answers.”

This appointment comes at a an important time as COLTENE prepares to unveil its strategic highway map for 2025–2027, proceeding to concentrate on expansion and innovation within the dental business.