New marketing campaign to be published at FDIWDC24

ISTANBUL, Turkey: The eagerly expected Global Oral Well being Day (WOHD) 2025 marketing campaign shall be unveiled on the 2024 FDI Global Dental Congress (FDIWDC24) throughout a devoted release match. The consultation will introduce the 2025 theme and have case research and insightful displays. Moreover, the winners of the WOHD 2024 awards shall be introduced throughout the consultation.

WOHD is well known globally yearly on 20 March. Its objective is to empower other people by means of offering them with the gear and data important to forestall and keep watch over oral illness, which impacts just about 3.5 billion other people international. Since its inception in 2007, the marketing campaign has grown remarkably, attaining thousands and thousands international and inspiring them to appear after their oral well being by means of adopting a excellent oral hygiene regimen and managing their chance elements.

Remaining 12 months on the Global Dental Congress in Sydney in Australia, FDI introduced the brand new WOHD marketing campaign theme for 2024–2026, which is “A cheerful mouth is …”. This impactful tag line goals to simplify oral well being by means of obviously explaining its advantages in an out there approach. This 12 months’s WOHD highlighted the a very powerful hyperlink between oral well being and common well-being, garnering an excellent public reaction, involving participation by means of 218 nations and over 500 actions. On-line, the initiative attracted over 421,000 web page perspectives and 46 million video perspectives. Because of this super engagement, WOHD made a vital have an effect on and effectively introduced Toothie, the liked beaver mascot, because the protagonist of a thrilling movie-inspired marketing campaign.

Coming into the second one 12 months of its three-year cycle, the 2025 marketing campaign guarantees to construct in this basis with a brand new focal point space that aligns with broader trends within the international well being time table, following at the adoption of the Global Well being Group’s solution on oral well being in 2021.

“Thru projects like WOHD, we goal to encourage people to prioritise their oral well being and revel in the holistic advantages that include it,” stated Dr Anna Lella, chair of the WOHD operating team. “We’re overjoyed to introduce this 12 months’s marketing campaign, centred round the concept that protecting oral well being does a lot more than get advantages simply our mouths and common well being; it has a huge have an effect on on our total well-being too,” she added.

The Global Dental Congress is famend for collecting dental pros from all over the world and offers the very best platform for launching this impactful marketing campaign. It is a chance to encourage the broader well being group to mobilise extra motion and strengthen other people’s lives in combination.

You might be invited to wait this consultation to be informed concerning the new WOHD theme and the marketing campaign’s targets, discover ways to utilise the huge array of freely to be had assets and be encouraged to give a contribution to this international motion. Each and every effort, massive or small, is helping strengthen the oral well being of populations international.

The WOHD 2025 release match will happen on Thursday, 12 September, from 14:00 to 16:00 within the Hamidiye corridor at the B2 ground of the Istanbul Congress Centre. For more info concerning the WOHD 2025 marketing campaign and FDIWDC24, please seek advice from www.wohd.org and 2024.world-dental-congress.org.